Wednesday, November 30, 2011

Auction Venues


Auction Venues

There are many settings in which an auction can be conducted. Some of these venues go back hundreds or thousands of years, many have come about only in the past dozen years. All can be effective in their own way, and there is no single best way to conduct the actual auction.

Perhaps the oldest recognized method of conducting auctions is the onsite auction. This method was reportedly used by Roman officers disposing of assets seized during military campaigns, in order to raise money for continued operations. In fact, the word auction derives from the Latin “auctio”, meaning “to drive up (the price)”. Onsite auctions are still widely employed to sell single assets, directly at the property location. A similar type is the offsite auction, where an asset may be sold in another location, such as the county courthouse, usually in the context of a foreclosure. Sometimes this is also done in a courtroom- a typical example will be a Section 363 auction under the Chapter 13 bankruptcy laws.



Another widely used variant of this is a caravan auction, where a number of assets are sold site to site under a single marketing umbrella. Many times a bank with scattered small assets will warrant this type of auction, as it is often likely that the greatest interest will be from neighbors of the various assets. Sometimes if there are several assets in a single neighborhood or area in the mix, one asset will be selected as the sale site for all of them.

A typical format we have seen in the past 30 to 40 years is the ballroom auction, where many assets from a market area are sold in sequence in one afternoon or evening. These have the advantage of being able to offer a number of diverse assets on an individual basis in a very short period of time. This format is similar and probably grew out of agricultural tent auctions where multiple parcels of land may be sold to a crowd assembled under a tent.

In the past few years we have seen the development of several online auction formats.

The most common form of online auction is the online only auction. Perhaps the most familiar form of this has been popularized by eBay over the past dozen years. This is usually known as a timed online auction. Bidding ends when the bid deadline is reached, although most timed online formats now have bidding “autoextends” where the bid deadline is automatically extended for, say, 5 minutes if there are any bids placed at the deadline, with bidding concluded when 5 minutes passes with no additional bidding.

Another variant of the online auction is the live webcast auction. In this format, online bidders have an audiofeed and sometimes a videofeed of the auctioneer, who is able to see and accept bids through the online interface, most often through an online facilitator, who acts as a ringperson, taking online bids in much the same way as an onsite ringperson would do.

Often, the live online auction will be conducted in conjunction with an onsite or ballroom auction, where the auctioneer is able to accept bids both from onsite and from online bidders. As mobile bandwidth and streamlining technology has improved and grown more efficient, we find that we are able to offer webcast bidding at onsite auctions as long as there is a mobile phone access signal. Most of our onsite auctions now incorporate live webcast bidding.

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